ZoomInfo Marketing
ZoomInfo Marketing helps businesses find and target their ideal customers.
Overview
ZoomInfo Marketing is a powerful tool designed for businesses to enhance their marketing efforts. With its extensive database, companies can gather important data about potential customers and use it to create effective marketing strategies. This platform allows users to identify, segment, and engage with their target audience in a more efficient way.
The software offers various features that simplify the process of lead generation and management. By using advanced algorithms and data analytics, ZoomInfo ensures that users have access to accurate and up-to-date information. This can increase the chances of successful marketing campaigns and improve overall sales performance.
Additionally, ZoomInfo Marketing provides insights that enable businesses to make informed decisions. With its user-friendly interface, marketers can easily navigate through data and get the information they need quickly. Overall, ZoomInfo Marketing is a valuable tool for any business looking to grow and reach its marketing goals.
Key features
Comprehensive Database
Access to a vast database containing millions of business contacts, ensuring you can find potential leads easily.
Advanced Search Filters
Use detailed filters to narrow down leads based on industry, job title, and other criteria.
Real-Time Data Updates
Get the most current information on your contacts to ensure your marketing efforts are based on accurate data.
Integration Capabilities
Easily integrate with popular CRM and marketing platforms to streamline your workflow.
Lead Scoring System
Automatically score leads based on their potential value to help prioritize outreach efforts.
Analytics and Reporting
Generate reports that provide insights into campaign effectiveness and areas for improvement.
Email Campaign Management
Create and manage targeted email campaigns directly from the platform.
User-Friendly Dashboard
An intuitive dashboard that makes it easy to access information and manage tasks.
Pros & Cons
Pros
- Easy to Use
- High-Quality Data
- Time-Saving Features
- Strong Integration
- Effective Insights
Cons
- Cost
- Learning Curve
- Data Accuracy
- Customer Support
- Mobile Access
Feature Ratings
Based on real user reviews, here's how users rate different features of this product.
Lead Intelligence
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 28 reviewers of ZoomInfo Marketing have provided feedback on this feature.
Based on 28 reviewsHelps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 28 reviewers of ZoomInfo Marketing have provided feedback on this feature.
Based on 28 reviewsPrioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 27 ZoomInfo Marketing reviews.
Based on 27 reviewsLead Management
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 29 reviewers of ZoomInfo Marketing have provided feedback on this feature.
Based on 29 reviewsAs reported in 28 ZoomInfo Marketing reviews. Automatically scores prospects based on behavior and engagement levels.
Based on 28 reviewsBased on 30 ZoomInfo Marketing reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Based on 30 reviewsMarketing Campaigns
As reported in 27 ZoomInfo Marketing reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Based on 27 reviewsHelps allocate marketing budget based predicted amount of incoming revenue. This feature was mentioned in 26 ZoomInfo Marketing reviews.
Based on 26 reviewsBased on 28 ZoomInfo Marketing reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Based on 28 reviewsProvides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 25 ZoomInfo Marketing reviews.
Based on 25 reviewsAs reported in 26 ZoomInfo Marketing reviews. Allows for custom report types to match the goals of a company.
Based on 26 reviewsProvides tools to analyze every stage of the customer journey to customize an account-based funnel. 24 reviewers of ZoomInfo Marketing have provided feedback on this feature.
Based on 24 reviewsAttribution
As reported in 18 ZoomInfo Marketing reviews. Aligns lead scores with predefined lead distribution criteria
Based on 18 reviewsBased on 18 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Matches and assigns leads to the correct sales representative
Based on 18 reviewsDetermines which leads should be prioritized and then accelerates them up the pipeline This feature was mentioned in 18 ZoomInfo Marketing reviews.
Based on 18 reviewsDiscovery
Based on 18 ZoomInfo Marketing reviews. Integrates with lead capture and lead intelligence tools to discover leads
Based on 18 reviewsCreates and assigns scoring system to rank the viability of leads This feature was mentioned in 16 ZoomInfo Marketing reviews.
Based on 16 reviewsBased on 18 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Integrates with CRM or marketing automation tools to contextualize lead data
Based on 18 reviewsManagement
As reported in 16 ZoomInfo Marketing reviews. Reports on and analyzes lead scores to determine the conversion rate of lead opportunities
Based on 16 reviewsAs reported in 17 ZoomInfo Marketing reviews. Aligns lead scores and strategy with existing sales operations
Based on 17 reviewsPlatform
Based on 18 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Syncs lead data within the sales database for consistency and accuracy
Based on 18 reviewsProvides analysis on lead scores, funnel insights, and both open and closed opportunities 17 reviewers of ZoomInfo Marketing have provided feedback on this feature.
Based on 17 reviewsProvide tools for live chat on one's website.
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Has the ability to customize look and feel of chatbot to match` company branding.
Gives user the ability to analyze conversations with the chatbot and see its performance.
Allows users to test the efficacy of various responses through A/B testing.
Allows for varying access to chatbot and admin settings, depending on user, their role, etc.
Can collect and store information from interlocators, such as email, phone number, etc.
Communication
Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.
Delivers notifications to both sides of the conversation.
Sends automated emails to further engage clients and potential clients.
Allows for live chat to be enabled within the app for customer help.
Allows agents to join a customer's browser session and navigate through the website with them.
Internal Use
Allows users to customize chat colors, text, logos, and branding.
Archives conversations in a separate location for later reference.
Enables employees to denote potential customers.
Establishes a knowledge base for employee reference during conversations.
Provides a central location for help requests, helping employees respond sooner.
Allows for the creation of profiles for contacts and customers.
Messenger
Based on 17 ZoomInfo Marketing reviews. Mapped-out responses for conversations.
Based on 17 reviewsArtificial intelligence (AI) and chatbot involvement. This feature was mentioned in 17 ZoomInfo Marketing reviews.
Based on 17 reviewsLive human component of conversations. 18 reviewers of ZoomInfo Marketing have provided feedback on this feature.
Based on 18 reviewsAs reported in 18 ZoomInfo Marketing reviews. Quality of interface for designing and customizing conversation maps.
Based on 18 reviewsChannels
As reported in 16 ZoomInfo Marketing reviews. Conversations enacted over social media.
Based on 16 reviewsBased on 19 ZoomInfo Marketing reviews. Conversations enacted through embedding or pop-ups on websites.
Based on 19 reviewsAs reported in 13 ZoomInfo Marketing reviews. Conversations enacted through text message (SMS).
Based on 13 reviewsBased on 14 ZoomInfo Marketing reviews. Conversations enacted through voice assistants.
Based on 14 reviewsAs reported in 15 ZoomInfo Marketing reviews. Conversations enacted through other channels.
Based on 15 reviewsCustomers
As reported in 19 ZoomInfo Marketing reviews. Overall quality of customer targeting based on needs or situations.
Based on 19 reviewsAs reported in 19 ZoomInfo Marketing reviews. Creation and modification of customer profiles based on conversations.
Based on 19 reviewsAs reported in 19 ZoomInfo Marketing reviews. Reporting based around specific and overall conversation results.
Based on 19 reviewsAs reported in 18 ZoomInfo Marketing reviews. Capture and organization of leads from conversations.
Based on 18 reviewsSuccess rate of conversations leading to customer purchases. This feature was mentioned in 18 ZoomInfo Marketing reviews.
Based on 18 reviewsPlatform Basics
Based on 10 ZoomInfo Marketing reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.
Based on 10 reviewsBased on 10 ZoomInfo Marketing reviews. Builds, defines, and segments targeted account audiences.
Based on 10 reviewsAs reported in 10 ZoomInfo Marketing reviews. Matches leads to accounts for account-based marketing efforts.
Based on 10 reviewsBased on 36 ZoomInfo Marketing reviews. Ability to retarget the correct buyer personas within targeted accounts from your website.
Based on 36 reviewsPlatform Data
Measure the influence and performance of ABM programs for each targeted audience.
Provides a complete view of how all ABM programs drive revenue.
Based on 33 ZoomInfo Marketing reviews. Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.
Based on 33 reviewsAs reported in 34 ZoomInfo Marketing reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.
Based on 34 reviewsPlatform Additional Functionality
Based on 10 ZoomInfo Marketing reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Based on 10 reviewsPlatform Additional Functionality
As reported in 32 ZoomInfo Marketing reviews. Ability to test and optimize ad creative and content.
Based on 32 reviewsIntegrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. This feature was mentioned in 31 ZoomInfo Marketing reviews.
Based on 31 reviewsResponses
Customize your chat workflows with rules and automations.
Control who the chatbot converses with (and when).
Has the ability to connect interlocator with a human agent when the need arises.
Can provide interlocators with menus, through which they can choose a relevant response.
Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion.
Lead Monitoring
Based on 37 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Provides features to create and manage lists of potential customers
Based on 37 reviewsMonitors form’s performance and contribution to the sales pipeline 38 reviewers of ZoomInfo Marketing have provided feedback on this feature.
Based on 38 reviewsBased on 36 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page
Based on 36 reviewsData Capture
Based on 30 ZoomInfo Marketing reviews. Records leads using different types of devices
Based on 30 reviewsBased on 34 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Captures form submissions from existing forms on websites or landing pages
Based on 34 reviewsAs reported in 28 ZoomInfo Marketing reviews. Captures leads across social media channels
Based on 28 reviewsBased on 36 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Captures measurable, real customer data gathered directly from a website
Based on 36 reviewsAnalytics
Exports and imports lead data to and from various formats like plain text, spreadsheets, etc. This feature was mentioned in 38 ZoomInfo Marketing reviews.
Based on 38 reviewsBased on 36 ZoomInfo Marketing reviews. Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc.
Based on 36 reviewsCustomization
Based on 33 ZoomInfo Marketing reviews. Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
Based on 33 reviewsChanges colors, calls to action, or form length to personalize lead capture This feature was mentioned in 32 ZoomInfo Marketing reviews.
Based on 32 reviewsProvides pre-configured templates that can be customized by users 30 reviewers of ZoomInfo Marketing have provided feedback on this feature.
Based on 30 reviewsBased on 37 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Integrates with sales and marketing software solutions to transfer lead data between them
Based on 37 reviewsConversational Platform
Identifies the customer and personalizes interaction at every touchpoint.
Allows multiple related channels to interact at once to reduce transfers.
Prompts agents to engage customers based on contextual data, such as product usage or conversation history.
Provides features for sending outbound messages to engage customers through proactive support.
Support Automation
Can route contacts to agents the customer has worked with before.
Provides features for escalating conversations to the appropriate agent.
Maintains a transcript of conversations from all channels.
Enables customers to resolve queries or issues without the assistance of an agent.
Rating Distribution
User Reviews
View all reviews on G2Leads are more effective now with accurate data
What do you like best about ZoomInfo Marketing?
What I love the most about ZoomInfo Marketing is that its comprehensive contact and company data helps me focus on targeting the right prospect. It also integrates fairly well into our CRM that makes lead management and follow up processes quite hassle free. Also, we have the automatic enrichment feature for keeping our database up to date so we are always working with the most accurate information and that helps us improve our marketing.
What do you dislike about ZoomInfo Marketing?
ZoomInfo Marketing’s one downside, however, is that some of the data isn’t always accurate, particularly with smaller companies. Although an extensive database, there is the possibility that the information is outdated and can be without complement. If that happens, it results in wasted efforts while reaching out to leads who were previously in a different role or who have left the company. The pricing is also higher end, which may not be feasible for smaller businesses that don’t have the marketing budget for it.
What problems is ZoomInfo Marketing solving and how is that benefiting you?
With ZoomInfo Marketing, we help solve the problem of low quality leads by offering rich data on companies and contacts, helping us refine and segment the audience much more granularly. The fact that data enrichment is automated saves us a lot of time and the software improves the relevance of our communities outreach. The next effect was that of more successful marketing efforts and overall better conversion rates.
Powerful data-driven marketing platform
What do you like best about ZoomInfo Marketing?
The two shining features of ZoomInfo Marketing are the insights into market and buyer intent and the trend forecast. It keeps our team connected with the industry, showing what’s going on, and helps us search and discover new opportunities. This has re...
ZoomInfo the Reliable Platform of the Future!
What do you like best about ZoomInfo Marketing?
ZoomInfo Marketing for its comprehensive database of B2B contacts, accurate and up-to-date information, advanced search and filtering capabilities, and integration with CRM systems. It helps businesses identify and reach their target audience effective...
Amazing Platform That Helps Marketers Bridge the Gap with your Audience
What do you like best about ZoomInfo Marketing?
What I like best about ZoomInfo Marketing is its comprehensive features and accessibility to meet our marketing needs. The platform has a robust database of contacts and organizational info, and can easily integrate with our preferred advertising accou...
Great option for specific targeting
What do you like best about ZoomInfo Marketing?
I love the variety of options in targeting audiences. We have utilized intent, websights, and lookalike audiences from the ZoomInfo platform. We also utilize the list build out to target leads, lost customers, and focus groups.
The platform is extremel...
Company Information
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FAQ
Here are some frequently asked questions about ZoomInfo Marketing.
ZoomInfo Marketing is a tool for businesses to find and engage their target customers more effectively.
ZoomInfo collects its data from various sources, including public records, user contributions, and partnerships.
Yes, ZoomInfo offers a free trial for new users to explore its features.
Yes, ZoomInfo can be integrated with many popular CRM systems for easier data management.
Some key features include a comprehensive database, advanced search filters, real-time data updates, and lead scoring.
With its extensive data and targeted search capabilities, ZoomInfo helps businesses discover and connect with potential leads quickly.
Yes, while it is beneficial for larger companies, small businesses can also use ZoomInfo for effective marketing strategies.
ZoomInfo provides customer support via email, phone, and a help center for users seeking assistance.
