Infobip is a communication platform that helps businesses connect with customers easily.

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Overview

Infobip is a global communications platform that specializes in messaging, voice, and email services. Founded in 2006, it offers a wide range of tools designed to help businesses engage with their customers on multiple channels, ensuring a seamless communication experience. By using Infobip, companies can enhance their outreach efforts, support customer interactions, and improve overall satisfaction with their services.

The platform provides an intuitive interface that allows users to manage their communication strategies effectively. With a strong focus on security and reliability, Infobip ensures that messages and calls are delivered promptly and securely. The system supports numerous messaging channels including SMS, WhatsApp, and others, making it a versatile solution for businesses of all sizes.

In addition, Infobip delivers powerful analytics that allows businesses to track the performance of their communications. This helps companies refine their strategies and better understand their audience. Infobip is not just about sending messages; it’s about creating meaningful connections between businesses and their customers.

Pricing

PlanPriceDescription
Small-BusinessN/A-
Mid-MarketN/A-

Key features

Omni-channel communication

Infobip supports multiple channels like SMS, WhatsApp, Email, and Voice, allowing businesses to reach customers wherever they are.

Advanced analytics

Users can access detailed reports and insights to track message delivery, engagement rates, and customer behaviors.

User-friendly dashboard

The platform features an easy-to-navigate interface, making it simple for users to manage their communications without needing technical expertise.

API integration

Infobip provides robust APIs for integrating its services into existing applications, making it a flexible solution for developers.

Strong security protocols

Infobip employs high-level security measures to ensure that customer data and communications are kept safe and confidential.

Global reach

With servers and operations in many countries, Infobip can deliver messages rapidly and reliably, regardless of the geographic location.

Personalization options

Businesses can customize their messages and communications to better suit their audience, increasing engagement and response rates.

Scalability

Infobip can easily scale with a business as it grows, accommodating increased messaging volumes and additional features as needed.

Pros & Cons

Pros

  • Wide range of communication channels
  • Easy to use
  • Reliable delivery
  • Strong customer support
  • Robust analytics

Cons

  • Pricing can be high
  • Learning curve for advanced features
  • Limited customization in some areas
  • API integration can be complex
  • Occasional service outages

Feature Ratings

Based on real user reviews, here's how users rate different features of this product.

Administration

Template Creation

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

Preset Template Availability

Quantity and quality of preset email templates for administrators to construct their own emails.

Custom Unsubscribe

Able to customize the unsubscribe templates, handler, and tracking.

Email SegmentationView full feature definition

Able to segment transactional emails based on their purpose.

Detailed Server Logs

Detailed logs for tracking and debugging mail server activity.

Notifications

Alerts administrator whenever a pre-set event occurs.

Integrations

WebhooksView full feature definition

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

Event Tracking API

API used to track the status of emails.

Mail Send API

API used to send emails (e.g. Web API, SMTP API)

Spam Filter Testing

Testing to ensure emails do not go to recipient's spam folder.

Platform

Custom Tracking Domain

Ability to define a custom domain from which emails are sent.

Multiple Domains

Able to send emails from multiple domains.

Dedicated IPView full feature definition

Ability to use a dedicated IP for deliverability.

Documentation

Availability and quality of documentation for API, code library, implementation, and set up.

Sender Reputation Management

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Tracking & Reporting

Tracks emails sent and delivery rates and compiles them into standard reports.

Enterprise Scalability

Provides features and infrastructure to allow scaling for large organizations.

Performance and Reliability

Emails are consistently received and software performs reliably.

Live chat

Provide tools for live chat on one's website.

Integrations

Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.

Branding

Has the ability to customize look and feel of chatbot to match` company branding.

Analytics

Gives user the ability to analyze conversations with the chatbot and see its performance.

A/B testing

Allows users to test the efficacy of various responses through A/B testing.

Role-based access

Allows for varying access to chatbot and admin settings, depending on user, their role, etc.

Collection of information

Can collect and store information from interlocators, such as email, phone number, etc.

Functionality

Ease Of Integration93%

As reported in 20 Infobip reviews. Empowers developers to intuitively integrate cloud communications functionality for their applications.

Based on 20 reviews
API Call Speed92%

As reported in 22 Infobip reviews. Grants high speed API calls for fast communications.

Based on 22 reviews
Communication Varieties93%

Enables a wide variety of communication types such as SMS, voice, video, etc. 25 reviewers of Infobip have provided feedback on this feature.

Based on 25 reviews

Support

Documentation90%

As reported in 28 Infobip reviews. Provides clear, effective documentation for API integrations.

Based on 28 reviews
Community Support87%

Provides public user forums for support questions and help. This feature was mentioned in 19 Infobip reviews.

Based on 19 reviews
Professional Support85%

Connects users with professional support teams to troubleshoot and finetune integrations. 28 reviewers of Infobip have provided feedback on this feature.

Based on 28 reviews

Responses

Customization

Customize your chat workflows with rules and automations.

Control

Control who the chatbot converses with (and when).

Route To Human

Has the ability to connect interlocator with a human agent when the need arises.

Menu bars

Can provide interlocators with menus, through which they can choose a relevant response.

Drip sequences

Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion.

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications

Bulk WhatsApp Messaging

Enables users to send mass WhatsApp marketing campaigns

Conversational Messaging

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty

Personalization

Offers features for personalizing WhatsApp messages based on customer information or past behavior

Promotional Messages

Allow users to share promotions with subscribers via WhatsApp

Automated Replies

Provides automated WhatsApp message replies to recipients

WhatsApp Business Platform - WhatsApp Marketing

Segmentation

Deliver tailored promotions to specific audience segments

API Integration

Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API

WhatsApp Commerce

Allow customers to browse, discover, research, purchase, and complete payment in real-time

Analytics

Provides analytics on opt-ins, open and delivery rates, and click-throughs

Rating Distribution

5
38 (70.4%)
4
12 (22.2%)
3
1 (1.9%)
2
1 (1.9%)
1
2 (3.7%)

Screenshots

4.3
Based on 54 reviews
Anonymous ReviewerSmall-Business(50 or fewer emp.)
March 26, 2024

Nice easy to use product but the support is terrible

What do you like best about Infobip?

The portal is clean and nice and easy to use. API is straightforward and the supporting documentation is good.

What do you dislike about Infobip?

Their support! The only way to log a support issue is via email and there is no acknowledgement that the ticket has been received. But worst of all, it will take several days before getting a reply, if at all!

What problems is Infobip solving and how is that benefiting you?

Sending of Voice & SMS notifications.

Read full review on G2 →
Saurav S.Digital Marketing SpecialistMid-Market(51-1000 emp.)
August 9, 2023

Cheap Vendor For Bulk SMS Communication

What do you like best about Infobip?

Infobip is a complete marketing communication tool with an amazing interface and UI & UX which makes the platform easy to use and navigate, even for the first timers. The analytics part is also very good and gives us a brief idea about the campaign success ratio....

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Stephan C.Mid-Market(51-1000 emp.)
April 25, 2023

Good platform with bad customer service

What do you like best about Infobip?

Infobip allows you to take control of your Marketing campaigns, offering you solutions as your company needs; this ensures that as your business demands more tools, you can have them without hiring another Marketing platform.

What do you dislike about Infobip?

T...

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Ajinkya M.Deputy Manager MarketingMid-Market(51-1000 emp.)
September 19, 2022

Excellent vendor for bulk SMS, RCS and whatsapp service

What do you like best about Infobip?

The UI/UX is as simple as it could get. Add-on features like delivery staggering, delivery window, url shortening, message previews, auto-reporting, detailed logs make your marketing experince very smooth. You basically don't have to rely on any other source if y...

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Dmitry D.Small-Business(50 or fewer emp.)
May 5, 2023

Great support and kind attitude

What do you like best about Infobip?

Very easy creating account and start usage.

Quick response from sales

Prompt resolving of my issue

Kind and respectful communication

What do you dislike about Infobip?

I have not found any problems in communication

What problems is Infobip solving and how is th...

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Company Information

LocationLondon, England
Founded2006
Employees3.3k+
Twitter@infobip
LinkedInView Profile

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FAQ

Here are some frequently asked questions about Infobip.

Infobip is a communication platform that helps businesses connect with customers through various channels like SMS, Email, and Voice.

Infobip allows businesses to reach customers through multiple channels and provides analytics to track and improve communication.

Yes, Infobip has a user-friendly dashboard that makes it easy for businesses to manage their communications.

Yes, Infobip provides APIs that allow for easy integration with other applications and systems.

Infobip provides comprehensive customer support to help users with any issues they may encounter.

Yes, Infobip uses strong security protocols to ensure that all communications are safe and secure.

Yes, Infobip is scalable and can accommodate high volumes of messages as businesses grow.

You can use SMS, WhatsApp, email, and voice among other channels to communicate with your customers.