SOCi is a powerful platform for managing social media and online reputation.

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Overview

SOCi is a dynamic digital marketing platform designed to help businesses manage their social media presence and online reputation. With tools for social media posting, review management, and local SEO, SOCi provides a comprehensive solution for brands looking to enhance their online visibility. By simplifying the process of monitoring and engaging with customers online, SOCi empowers businesses to build strong connections and drive more sales.

The platform not only helps in scheduling posts across different social media platforms but also assists in analyzing the performance of these posts. Businesses can track reviews and respond to customers in real-time, ensuring that no feedback goes unnoticed. The advanced analytics tools help brands understand their audience better and refine their marketing strategies.

Moreover, SOCi is designed to cater to businesses of all sizes, whether you're a small local shop or a large chain. Its user-friendly interface makes it easy for anyone to adapt and start using. By integrating all essential tools in one place, SOCi helps businesses save time and increase their online engagement effectively.

Key features

Social Media Management

Allows scheduling and posting to multiple social media platforms at once.

Review Monitoring

Track and respond to customer reviews from various sites in real-time.

Local SEO Tools

Enhance local search visibility with targeted SEO solutions.

Analytics Dashboard

Provides insights on post performance and audience engagement.

User-Friendly Interface

Easy to navigate, making it accessible for all user levels.

Content Creation Tools

Helps in creating engaging posts and graphics for social media.

Campaign Management

Manage and analyze marketing campaigns across platforms conveniently.

Multi-Location Support

Designed for businesses with multiple locations, making management easier.

Pros & Cons

Pros

  • Comprehensive Solution
  • Time Saving
  • Detailed Insights
  • User-Friendly
  • Excellent Support

Cons

  • Cost
  • Learning Curve
  • Limited Customization
  • Connectivity Issues
  • Overwhelming Features

Feature Ratings

Based on real user reviews, here's how users rate different features of this product.

Social Management

Social Analytics86%

As reported in 1117 SOCi reviews. Reports on the performance of social media posts and campaigns.

Based on 1117 reviews
Social Publishing89%

Based on 1146 SOCi reviews. Allows the creation, management, and scheduling of content to be shared across social media channels.

Based on 1146 reviews
Campaign Optimization83%

Based on 1048 SOCi reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance.

Based on 1048 reviews
Social EngagementView full feature definition86%

Centrally manages social media content and conversations across multiple social channels. 1111 reviewers of SOCi have provided feedback on this feature.

Based on 1111 reviews
Social Ads81%

Provides features for managing and optimizing paid advertisements across social channels. 964 reviewers of SOCi have provided feedback on this feature.

Based on 964 reviews
Campaign Planning84%

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. This feature was mentioned in 954 SOCi reviews.

Based on 954 reviews
Hashtag Capabilites81%

Monitor hashtags, their trends, and analytics across all social media platforms 506 reviewers of SOCi have provided feedback on this feature.

Based on 506 reviews

Social Functionality

Social Functionality89%

As reported in 872 SOCi reviews. Product functionality for social advertising.

Based on 872 reviews

Campaign Management

Campaign Dashboard87%

Overview of all media purchases and campaigns in a single interface. 818 reviewers of SOCi have provided feedback on this feature.

Based on 818 reviews
Reach86%

Amount and quality of inventory partner sites on which ads can be placed. 826 reviewers of SOCi have provided feedback on this feature.

Based on 826 reviews
Bulk Editing84%

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 782 SOCi reviews.

Based on 782 reviews
Batch Uploading85%

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 785 reviewers of SOCi have provided feedback on this feature.

Based on 785 reviews
Brand Safety88%

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 780 SOCi reviews.

Based on 780 reviews
Fraud Protection85%

Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 749 reviewers of SOCi have provided feedback on this feature.

Based on 749 reviews
Budget Pacing83%

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 725 SOCi reviews.

Based on 725 reviews
Creative Optimization85%

Based on 769 SOCi reviews. Tools offered for creating and optimizing creative components of campaigns.

Based on 769 reviews
Rich Media Capabilties85%

As reported in 740 SOCi reviews. Supports rich media display and video ads that involve user interaction.

Based on 740 reviews
In-App Ads81%

Based on 714 SOCi reviews. Allows for ads to be placed in mobile apps.

Based on 714 reviews
Mobile Rich Media Capabilities84%

Based on 725 SOCi reviews. Supports rich media mobile ads that involve user interaction.

Based on 725 reviews

Targeting

Targeting85%

Able to target desired audiences based on demographics and behavior variables. 825 reviewers of SOCi have provided feedback on this feature.

Based on 825 reviews
Geo-Targeting83%

As reported in 757 SOCi reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).

Based on 757 reviews
Contextual Targeting84%

Able to match the marketer's ad with specific content on a site or page. 772 reviewers of SOCi have provided feedback on this feature.

Based on 772 reviews

Platform

API / Integrations83%

Based on 757 SOCi reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Based on 757 reviews
Custom Reports84%

Based on 787 SOCi reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

Based on 787 reviews
User, Role, and Access Management87%

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 831 SOCi reviews.

Based on 831 reviews
Performance and Reliability88%

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 846 SOCi reviews.

Based on 846 reviews
Enterprise Scalability86%

Provides features to allow scaling for large organizations. This feature was mentioned in 770 SOCi reviews.

Based on 770 reviews
Customization85%

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views. This feature was mentioned in 816 SOCi reviews.

Based on 816 reviews
Workflow Capability87%

As reported in 803 SOCi reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 803 reviews
Live chat78%

Provide tools for live chat on one's website. 45 reviewers of SOCi have provided feedback on this feature.

Based on 45 reviews
Integrations83%

Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools. This feature was mentioned in 49 SOCi reviews.

Based on 49 reviews
Branding82%

Based on 49 SOCi reviews. Has the ability to customize look and feel of chatbot to match` company branding.

Based on 49 reviews
Analytics83%

Gives user the ability to analyze conversations with the chatbot and see its performance. This feature was mentioned in 50 SOCi reviews.

Based on 50 reviews
Collection of information82%

Can collect and store information from interlocators, such as email, phone number, etc. This feature was mentioned in 54 SOCi reviews.

Based on 54 reviews

Reports & Dashboards

Report Customizability82%

Based on 513 SOCi reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

Based on 513 reviews
Report Exporting83%

Allows users to export reports from the product into an .xsl, .csv, or .pdf file. This feature was mentioned in 515 SOCi reviews.

Based on 515 reviews
Scalability84%

Allows marketer to add, track, and measure a multitude of social media accounts. 508 reviewers of SOCi have provided feedback on this feature.

Based on 508 reviews
White Label78%

Based on 421 SOCi reviews. Offers a white labeling service for agencies or resellers to customize platform branding.

Based on 421 reviews

Social Analytics

Competitor Analysis77%

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. This feature was mentioned in 498 SOCi reviews.

Based on 498 reviews
Follower Analysis82%

Analyzes and illustrates follower information such as demographics, location, interests, etc. This feature was mentioned in 533 SOCi reviews.

Based on 533 reviews
Post Performance85%

Based on 548 SOCi reviews. Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

Based on 548 reviews
Paid Campaign Tracking79%

Tracks and measures the success of paid advertising initiatives run on social media sites. 464 reviewers of SOCi have provided feedback on this feature.

Based on 464 reviews
Hashtag Analytics78%

Analyzes the performance of hashtags and identifies popular or trending hashtags. This feature was mentioned in 467 SOCi reviews.

Based on 467 reviews
Sentiment Analysis82%

Based on 469 SOCi reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.

Based on 469 reviews

Consumer Intelligence

Customer Feedback87%

Based on 700 SOCi reviews and verified by the G2 Product R&D team. Provides a forum for customers to give feedback and data storage for company analysis.

Based on 700 reviews
Competitive Intelligence83%

Based on 676 SOCi reviews and verified by the G2 Product R&D team. Allows users to get real-time information on competitors performance and reputation.

Based on 676 reviews
Sentiment Analysis85%

Based on 699 SOCi reviews and verified by the G2 Product R&D team. Gives users greater visibility into the how feel and respond to reputation gaining tactics.

Based on 699 reviews

Reporting

Corporate Reporting82%

Based on 657 SOCi reviews and verified by the G2 Product R&D team. Helps monitor the overall performance of marketing efforts and brand establishment.

Based on 657 reviews
Dashboard88%

Based on 751 SOCi reviews and verified by the G2 Product R&D team. Provides a centralized hub and management tools for all data points related to online reputation.

Based on 751 reviews

Media Monitoring

Social Networks Monitoring89%

Based on 743 SOCi reviews and verified by the G2 Product R&D team. Helps track and monitor social media trends and interactions.

Based on 743 reviews
Social Media Management90%

Helps manage social messaging and measures the full impact of social campaigns. This feature was mentioned in 757 SOCi reviews.

Based on 757 reviews
Digital Media Monitoring87%

Based on 688 SOCi reviews and verified by the G2 Product R&D team. Helps manage ad messaging and measures the full impact of digital advertising campaigns.

Based on 688 reviews

In-House Management

Team Workflow83%

Based on 647 SOCi reviews and verified by the G2 Product R&D team. Helps establish a workflow that allows team members to communicate effectively and collaboratively.

Based on 647 reviews

Business Tools

Bulk Uploading80%

Allows businesses to upload their location information en masse. This feature was mentioned in 94 SOCi reviews.

Based on 94 reviews
CMS Agnostic75%

Product can be used on any content management system. 89 reviewers of SOCi have provided feedback on this feature.

Based on 89 reviews
CMS Specific75%

Product is intended for specific types of content management systems. 87 reviewers of SOCi have provided feedback on this feature.

Based on 87 reviews
Traffic Analytics78%

Provides analytics concerning traffic to each location. This feature was mentioned in 98 SOCi reviews.

Based on 98 reviews
Customer Analytics80%

As reported in 99 SOCi reviews. Provides data on customers and customer behavior based on location.

Based on 99 reviews

Customer Tools

Location Listing86%

Based on 107 SOCi reviews. Allows customers to see a full list of all locations.

Based on 107 reviews
Product and Category Filters83%

As reported in 99 SOCi reviews. Allows customers to filter locations based on products or other categories.

Based on 99 reviews
Mobile Support80%

Based on 101 SOCi reviews. Map is supported on mobile devices.

Based on 101 reviews
Automatic Geolocation81%

Based on 99 SOCi reviews. Product can use geolocation to automatically point customers toward the closest location.

Based on 99 reviews

Listing Management

Network Directory82%

Based on 465 SOCi reviews. Ability to submit location data to a wide variety of digital services

Based on 465 reviews
Data Aggregators83%

Ability to submit location data to major aggregators 459 reviewers of SOCi have provided feedback on this feature.

Based on 459 reviews
Duplicate Monitoring81%

As reported in 455 SOCi reviews. Consistently monitors search engines and directories and removes duplicate listings

Based on 455 reviews
Optimization84%

Offers the ability to enhance listings with menus, photos, videos, or other rich data 474 reviewers of SOCi have provided feedback on this feature.

Based on 474 reviews

Performance

Real-Time Updates85%

As reported in 493 SOCi reviews. Changes to location data are synced across listings immediately and in real time

Based on 493 reviews
Analytics85%

As reported in 503 SOCi reviews. Provides data or insights into listing performance and engagement

Based on 503 reviews

Local Search Optimization

Rank Tracking82%

Monitor and report on ranking in local search results 285 reviewers of SOCi have provided feedback on this feature.

Based on 285 reviews
Online Listings85%

Report on local citations and distribute accurate listing data to directories and search engines 297 reviewers of SOCi have provided feedback on this feature.

Based on 297 reviews
Google My Business85%

Optimize or automate content for Google My Business 306 reviewers of SOCi have provided feedback on this feature.

Based on 306 reviews
Reputation Management87%

As reported in 299 SOCi reviews. Monitor online reviews and brand reputation

Based on 299 reviews
Social Media88%

As reported in 306 SOCi reviews. Integrate with social media and offer management or automation tools

Based on 306 reviews
Dashboards and Reporting85%

Based on 313 SOCi reviews. Provide insights and data visualizations from a comprehensive dashboard

Based on 313 reviews

Content & Collaboration

Content Calendar89%

Based on 1071 SOCi reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.

Based on 1071 reviews
Content LibraryView full feature definition84%

Based on 1041 SOCi reviews. Allows users to upload and publish brand content from a shared library.

Based on 1041 reviews
Shared Inbox82%

Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. This feature was mentioned in 919 SOCi reviews.

Based on 919 reviews
Approval Workflows83%

Automates the content approval process to ensure social posts are approved by managers or clients before publishing. 939 reviewers of SOCi have provided feedback on this feature.

Based on 939 reviews
Users and Permissions86%

As reported in 985 SOCi reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.

Based on 985 reviews
Content Creation84%

Based on 977 SOCi reviews. Provides features for creating or editing social media assets.

Based on 977 reviews

Platform Interoperability

Close Ecosystem API83%

Based on 689 SOCi reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Based on 689 reviews

Responses

Customization82%

Customize your chat workflows with rules and automations. 57 reviewers of SOCi have provided feedback on this feature.

Based on 57 reviews
Route To Human81%

As reported in 48 SOCi reviews. Has the ability to connect interlocator with a human agent when the need arises.

Based on 48 reviews
Menu bars86%

Can provide interlocators with menus, through which they can choose a relevant response. This feature was mentioned in 51 SOCi reviews.

Based on 51 reviews

Survey Management

Survey Builder86%

Based on 112 SOCi reviews. Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor

Based on 112 reviews
Question Types86%

As reported in 114 SOCi reviews. Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings

Based on 114 reviews
Templates86%

Offers pre-built templates for creating surveys with different audiences or use cases 110 reviewers of SOCi have provided feedback on this feature.

Based on 110 reviews
Survey Distribution85%

As reported in 110 SOCi reviews. Provides tools for distributing surveys through email, SMS, social media, etc.

Based on 110 reviews

Survey Customization

Branching/Skip Logic86%

As reported in 105 SOCi reviews. Helps create more intelligent surveys based on respondent's actions and answers

Based on 105 reviews
Branding87%

Allows users to customize survey colors, logos, and URLs to match company branding 104 reviewers of SOCi have provided feedback on this feature.

Based on 104 reviews

Survey Insights

Reporting & Analytics89%

As reported in 107 SOCi reviews. Provides tools to visualize and analyze data

Based on 107 reviews
BI Tools Integration85%

Based on 107 SOCi reviews. Allows integration with third -party reporting and business intelligence applications

Based on 107 reviews
Data Exporting87%

As reported in 107 SOCi reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file

Based on 107 reviews
Permissions86%

Allows administrators to set permissions on viewing, filtering, or sharing survey results 108 reviewers of SOCi have provided feedback on this feature.

Based on 108 reviews

Generative AI

AI Text Generation81%

As reported in 501 SOCi reviews. Allows users to generate text based on a text prompt.

Based on 501 reviews

Rating Distribution

5
1927 (71.3%)
4
594 (22.0%)
3
129 (4.8%)
2
25 (0.9%)
1
28 (1.0%)

Screenshots

4.5
Based on 2,703 reviews
Shannon A.Marketing CoordinatorMid-Market(51-1000 emp.)
November 25, 2024

Very Capable but Somewhat Lacking Social Media Management Tool

What do you like best about SOCi?

I appreciate how SOCi centralizes social media management across multiple locations. It makes scheduling content easier and more efficient, and the analytics provide useful insights to help guide decisions. The platform has potential to be a great tool with its focus on streamlining processes.

What do you dislike about SOCi?

I find SOCi to be a bit rigid in its functionality. It doesn’t offer the flexibility I need to manage social media effectively. Some features feel limiting, and I often find myself wishing for more robust capabilities. It also seems to lack certain key tools that would enhance its usability and make it more effective for day-to-day management.

What problems is SOCi solving and how is that benefiting you?

SOCi helps me manage both social media and local listings across multiple locations in one centralized platform. This saves me time by streamlining the scheduling and posting process, ensuring consistency across channels. The analytics are also helpful for understanding performance and making data-driven decisions, which allows me to focus on higher-level strategies instead of being bogged down by repetitive tasks.

Read full review on G2 →
pecan g.ONsite TeamEnterprise(> 1000 emp.)
November 13, 2024

Easy Simple experience

What do you like best about SOCi?

SOCi is an impressive platform for businesses looking to streamline their social media management, particularly for multi-location and franchise businesses. The user interface is intuitive, making it easy for teams to manage a large volume of accounts from a single ...

Read full review on G2 →
Opal S.Leasing Associate (for a small Townhome community)Small-Business(50 or fewer emp.)
November 12, 2024

SOCi is a useful tool for social media managers of all fields!

What do you like best about SOCi?

I love the cross-platform scheduled posting. Being able to schedule, design and plan SOCi posts ahead of time makes it easier for my community to grow a digital relationship with our residents and prospects. It is very easy to use SOCi, even if you are unfamiliar wi...

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Maressa W.Assistant DirectorSmall-Business(50 or fewer emp.)
November 8, 2024

Amazing Marketing Companion

What do you like best about SOCi?

This site is wonderful to any and all whether you are experienced in marketing or not. The AI tool gives you ideas on what to post and what links, photos, hashtags, and captions to use depending on what aspect of your business you want to represent. It also notifies...

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Angel L.Marketing ManagerEnterprise(> 1000 emp.)
November 8, 2024

Pretty User Friendly

What do you like best about SOCi?

I love the fact that you can have different photo libraries to store photos for future use. I have to post multiple posts throughout the month and so it makes it easier so I don't have to look through my personal photo albums. I like how I can see the whole month on...

Read full review on G2 →

Company Information

LocationSan Diego, California
Founded2012
Employees709
LinkedInView Profile

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FAQ

Here are some frequently asked questions about SOCi.

SOCi is a platform designed to help businesses manage their social media and online reputation effectively.

SOCi is suitable for businesses of all sizes, from small local shops to large multi-location brands.

Main features include social media management, review monitoring, local SEO tools, and an analytics dashboard.

Yes, SOCi offers a user-friendly interface that makes it accessible for users at all levels.

It allows users to track, respond to, and manage customer reviews from multiple platforms in real-time.

Yes, SOCi provides excellent customer support to help users with any questions or issues.

Yes, SOCi allows users to schedule posts for various social media channels at once.

The cost of SOCi varies based on the features and services you choose; it may be higher for small businesses.