Semrush is a powerful SEO and marketing tool.

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4.52084 reviewsG2$129.95Free version
Semrush screenshot

Overview

Semrush is an all-in-one digital marketing platform that helps businesses improve their online visibility. It offers a range of tools for SEO, content marketing, social media management, and PPC. With its user-friendly interface, Semrush is designed for marketers and business owners to easily analyze their competitors and optimize their own strategies.

Since its launch, Semrush has gained popularity among digital marketers for its comprehensive suite of features that help users understand their market. From keyword research to site audits, it covers all aspects of online marketing. Companies of all sizes can benefit from its insights and analytics.

The platform also allows users to track their performance in real time. With regular updates and new features, Semrush ensures that its users have the most up-to-date tools to stay ahead in the competitive landscape. Whether you're a small business or a large corporation, Semrush can provide valuable data to help you achieve your marketing goals.

Pricing

PlanPriceDescription
Free$0.00 (Per Month)You can use Semrush with a free account, but the number of features and amount of data will be limited.
Pro$129.95 (Per Month)-
Guru$249.95 (Per Month)For SMB and growing marketing agencies. With Guru you get all the Pro features plus: Content Marketing Toolkit, Branded reports, Historical Data, and Extended limits.
Business$499.95 (Per Month)-
EnterpriseContact Us (Per Month)-

Key features

Keyword Research

Allows users to find and analyze the best keywords for their SEO and PPC campaigns.

Site Audit

Helps identify issues on a website that may affect its performance in search engines.

Traffic Analysis

Offers insights into website traffic, including sources and visitor behavior.

Competitor Analysis

Enables users to compare their online presence with competitors to spot opportunities and weaknesses.

Backlink Analysis

Provides information on incoming links to a site, helping to improve link-building strategies.

Content Marketing Tools

Assists in creating and optimizing content for better engagement and search ranking.

Social Media Management

Offers tools to manage and analyze social media campaigns across different platforms.

PPC Optimization

Helps users to manage and optimize their pay-per-click advertising campaigns.

Pros & Cons

Pros

  • Comprehensive Features
  • User-Friendly Interface
  • Regular Updates
  • Detailed Analytics
  • Great Customer Support

Cons

  • High Cost
  • Steep Learning Curve
  • Limited Free Version
  • Data Accuracy
  • Competitor Data Limitations

Feature Ratings

Based on real user reviews, here's how users rate different features of this product.

Social Management

Social Analytics88%

Reports on the performance of social media posts and campaigns. This feature was mentioned in 155 Semrush reviews.

Based on 155 reviews
Social Publishing88%

Allows the creation, management, and scheduling of content to be shared across social media channels. 149 reviewers of Semrush have provided feedback on this feature.

Based on 149 reviews
Social EngagementView full feature definition85%

As reported in 146 Semrush reviews. Centrally manages social media content and conversations across multiple social channels.

Based on 146 reviews
Social Ads80%

Provides features for managing and optimizing paid advertisements across social channels. This feature was mentioned in 126 Semrush reviews.

Based on 126 reviews
Campaign Planning82%

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. 98 reviewers of Semrush have provided feedback on this feature.

Based on 98 reviews
Hashtag Capabilites76%

Based on 71 Semrush reviews. Monitor hashtags, their trends, and analytics across all social media platforms

Based on 71 reviews

Metrics

Sessions - Digital Analytics84%

Accurately measure total web traffic and present data elegantly. 275 reviewers of Semrush have provided feedback on this feature.

Based on 275 reviews
Engagement83%

As reported in 270 Semrush reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Based on 270 reviews
Entry and Exit Pages79%

Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 259 Semrush reviews.

Based on 259 reviews
Standard Event Tracking77%

Based on 233 Semrush reviews. Software automatically tracks standard user actions.

Based on 233 reviews
Custom Event Tracking74%

Based on 223 Semrush reviews. Able to set up custom variables to track any user activity on the site.

Based on 223 reviews
Retention76%

Based on 220 Semrush reviews. Accurately measure bounce rate.

Based on 220 reviews
Return75%

Track user return rates and related metrics. This feature was mentioned in 222 Semrush reviews.

Based on 222 reviews
Conversions76%

As reported in 231 Semrush reviews. Track what proportion of users convert via a certain action.

Based on 231 reviews
Funnels71%

Based on 215 Semrush reviews. See how many users proceed down a certain path to conversion.

Based on 215 reviews
Sessions82%

As reported in 481 Semrush reviews. Accurately measure total web traffic and display data logically.

Based on 481 reviews
Engagement83%

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 469 reviewers of Semrush have provided feedback on this feature.

Based on 469 reviews
Return81%

Track user return rates and related metrics. 414 reviewers of Semrush have provided feedback on this feature.

Based on 414 reviews
Conversions79%

As reported in 409 Semrush reviews. Track what proportion of users convert to customers via specific actions.

Based on 409 reviews
Search Rank90%

Gives users accurate reflection of how their search ratings compare with competitors. This feature was mentioned in 544 Semrush reviews.

Based on 544 reviews

Reporting

Real-Time Reporting81%

Obtain live data for who is currently accessing your site. 269 reviewers of Semrush have provided feedback on this feature.

Based on 269 reviews
Trending82%

Report on how any user activity has changed over time. 258 reviewers of Semrush have provided feedback on this feature.

Based on 258 reviews
Retroactive Reporting80%

Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 242 Semrush reviews.

Based on 242 reviews
Segmentation78%

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 247 Semrush reviews.

Based on 247 reviews
Mobile ReportingView full feature definition78%

Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 243 Semrush reviews.

Based on 243 reviews
Unification Across Devices77%

Based on 223 Semrush reviews. Able to unify user data across devices, recognizing returning users.

Based on 223 reviews
Custom Reports and Dashboards83%

As reported in 259 Semrush reviews. Allows users to easily build customized reports and dashboards.

Based on 259 reviews
Keyword Targeting90%

As reported in 105 Semrush reviews. Enables users to search media channels for specific keywords, brand mentions, or topics

Based on 105 reviews
Custom Reports90%

As reported in 94 Semrush reviews. Allows users to build custom reports that can be shared with clients and stakeholders

Based on 94 reviews
Dashboards91%

Provides dashboards for quick visualizations of relevant media coverage and analytics 103 reviewers of Semrush have provided feedback on this feature.

Based on 103 reviews

Other

User Data79%

As reported in 236 Semrush reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.

Based on 236 reviews
Site Search Reporting81%

Report on keywords used in internal searches. 249 reviewers of Semrush have provided feedback on this feature.

Based on 249 reviews
Load Time Monitoring78%

As reported in 241 Semrush reviews. Track load times on different devices and systems.

Based on 241 reviews
Campaign Tracking81%

Analyze inbound marketing traffic to identify which campaigns are working best. 242 reviewers of Semrush have provided feedback on this feature.

Based on 242 reviews
E-Commerce77%

Based on 211 Semrush reviews. Track revenue and transactions.

Based on 211 reviews
Promotional MessagesView full feature definition71%

As reported in 194 Semrush reviews. Able to deploy promotional or other pop-up messages based on user actions.

Based on 194 reviews
Administration Alerts76%

System can self-monitor critical metrics and alert administrators when they reach concerning levels. 213 reviewers of Semrush have provided feedback on this feature.

Based on 213 reviews

Administration

API / Integrations77%

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 222 Semrush reviews.

Based on 222 reviews
QA Testing75%

Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 213 Semrush reviews.

Based on 213 reviews
Performance and Reliability85%

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 263 Semrush reviews.

Based on 263 reviews
User, Role, and Access Management82%

As reported in 255 Semrush reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 255 reviews

Social Functionality

Social Functionality88%

Product functionality for social advertising. 62 reviewers of Semrush have provided feedback on this feature.

Based on 62 reviews

Campaign Management

Campaign Dashboard92%

Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 61 Semrush reviews.

Based on 61 reviews
Campaign Optimization89%

Enables marketer to set metrics by which their campaigns are automatically optimized. 60 reviewers of Semrush have provided feedback on this feature.

Based on 60 reviews
Reach88%

Amount and quality of inventory partner sites on which ads can be placed. 61 reviewers of Semrush have provided feedback on this feature.

Based on 61 reviews
Bulk Editing86%

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 55 Semrush reviews.

Based on 55 reviews
Batch Uploading87%

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 55 Semrush reviews.

Based on 55 reviews
Brand Safety86%

As reported in 56 Semrush reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Based on 56 reviews
Fraud Protection87%

Based on 54 Semrush reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Based on 54 reviews
Frequency Capping87%

As reported in 56 Semrush reviews. Allows marketer to set a limit on how many times a consumer sees their ad.

Based on 56 reviews
Budget Pacing86%

Based on 56 Semrush reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Based on 56 reviews
Creative Optimization87%

Tools offered for creating and optimizing creative components of campaigns. 59 reviewers of Semrush have provided feedback on this feature.

Based on 59 reviews
Rich Media Capabilties85%

Based on 55 Semrush reviews. Supports rich media display and video ads that involve user interaction.

Based on 55 reviews
In-App Ads85%

Allows for ads to be placed in mobile apps. This feature was mentioned in 53 Semrush reviews.

Based on 53 reviews
Mobile Rich Media Capabilities85%

As reported in 56 Semrush reviews. Supports rich media mobile ads that involve user interaction.

Based on 56 reviews

Targeting

Targeting89%

Based on 59 Semrush reviews. Able to target desired audiences based on demographics and behavior variables.

Based on 59 reviews
Retargeting86%

Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 57 Semrush reviews.

Based on 57 reviews
Geo-Targeting86%

Based on 55 Semrush reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).

Based on 55 reviews
Contextual Targeting88%

Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 55 Semrush reviews.

Based on 55 reviews

Platform

API / Integrations85%

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 58 reviewers of Semrush have provided feedback on this feature.

Based on 58 reviews
Custom Reports88%

As reported in 66 Semrush reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

Based on 66 reviews
User, Role, and Access Management91%

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 64 Semrush reviews.

Based on 64 reviews
Performance and Reliability90%

Based on 65 Semrush reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 65 reviews
Enterprise Scalability86%

Based on 61 Semrush reviews. Provides features to allow scaling for large organizations.

Based on 61 reviews
Customization87%

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views. 60 reviewers of Semrush have provided feedback on this feature.

Based on 60 reviews
Workflow Capability85%

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 56 Semrush reviews.

Based on 56 reviews
Internationalization86%

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 58 reviewers of Semrush have provided feedback on this feature.

Based on 58 reviews
Notifications89%

Alerts marketer of the performance of particular campaigns. This feature was mentioned in 60 Semrush reviews.

Based on 60 reviews
Search88%

Based on 183 Semrush reviews and verified by the G2 Product R&D team. Provides users with search tools in order to find the data they need quickly

Based on 183 reviews
User, Role, And Access Management84%

Based on 163 Semrush reviews and verified by the G2 Product R&D team. Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 163 reviews
Mobile User Support76%

Based on 139 Semrush reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices, including phone and tablet devices

Based on 139 reviews
Alerts84%

Based on 162 Semrush reviews and verified by the G2 Product R&D team. Provides features for email and messaging alerts surrounding contact and company updates

Based on 162 reviews
Collaboration80%

Based on 137 Semrush reviews and verified by the G2 Product R&D team. Allows multiple users to access and collaborate on the platform

Based on 137 reviews
Compliance82%

Provides features for users to follow domestic and international privacy and data colelction compliance laws This feature was mentioned in 133 Semrush reviews.

Based on 133 reviews

Reports & Dashboards

Report Customizability86%

Based on 177 Semrush reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

Based on 177 reviews
Report Exporting90%

Allows users to export reports from the product into an .xsl, .csv, or .pdf file. 184 reviewers of Semrush have provided feedback on this feature.

Based on 184 reviews
Scalability88%

Based on 171 Semrush reviews. Allows marketer to add, track, and measure a multitude of social media accounts.

Based on 171 reviews
White Label82%

Offers a white labeling service for agencies or resellers to customize platform branding. This feature was mentioned in 112 Semrush reviews.

Based on 112 reviews

Social Analytics

Competitor Analysis90%

As reported in 193 Semrush reviews. Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

Based on 193 reviews
Follower Analysis86%

Based on 175 Semrush reviews. Analyzes and illustrates follower information such as demographics, location, interests, etc.

Based on 175 reviews
Post Performance89%

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. This feature was mentioned in 179 Semrush reviews.

Based on 179 reviews
Paid Campaign Tracking85%

Tracks and measures the success of paid advertising initiatives run on social media sites. 150 reviewers of Semrush have provided feedback on this feature.

Based on 150 reviews
Hashtag Analytics83%

Analyzes the performance of hashtags and identifies popular or trending hashtags. 120 reviewers of Semrush have provided feedback on this feature.

Based on 120 reviews
Sentiment Analysis83%

Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. This feature was mentioned in 117 Semrush reviews.

Based on 117 reviews

Tools

Audience Insights82%

Based on 488 Semrush reviews. Helps users understand audience demographics and evaluate visitor behavior

Based on 488 reviews

Marketing Operations

ROI Tracking80%

Based on 236 Semrush reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 236 reviews
Data Collection85%

Based on 254 Semrush reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 254 reviews
Customer Insights83%

Based on 249 Semrush reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 249 reviews
Multi-User Access81%

Based on 226 Semrush reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Based on 226 reviews

Campaign Activity

Campaign Insights86%

Based on 242 Semrush reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 242 reviews
Reports and Dashboards88%

Based on 276 Semrush reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 276 reviews
Campaign Stickiness80%

Based on 218 Semrush reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 218 reviews
Multichannel Tracking82%

Based on 232 Semrush reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 232 reviews
Brand Optimization84%

Based on 254 Semrush reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Based on 254 reviews
Predictive Analytics81%

Based on 208 Semrush reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Based on 208 reviews

Grammar

Grammar Check88%

Checks for grammar errors like misspellings, sentence run-on, etc. 68 reviewers of Semrush have provided feedback on this feature.

Based on 68 reviews
Tone Check86%

As reported in 69 Semrush reviews. Evaulates emotional tone of words written.

Based on 69 reviews
Sentence Formatting87%

Ensures sentences are formatted properly. 67 reviewers of Semrush have provided feedback on this feature.

Based on 67 reviews

Formatting

Plagiarism Check86%

Based on 67 Semrush reviews. Checks for instances of plagirism.

Based on 67 reviews
Style Editor83%

As reported in 62 Semrush reviews. Evalutes that work has been done within the guildlines of a given writing style (MLA, APA, Chicago, etc.).

Based on 62 reviews
Citation Finder81%

As reported in 59 Semrush reviews. Finds and formats citations for works mentioned.

Based on 59 reviews

Content

Idea Recommendation86%

Based on 76 Semrush reviews. Recommends ideas for topics based on the content written.

Based on 76 reviews
Content Generation83%

Based on 68 Semrush reviews. Generates sentences, paragraphs, or papers based on sample text or a topic.

Based on 68 reviews
Form Generation77%

As reported in 54 Semrush reviews. Generates a form based on information presented.

Based on 54 reviews

Product Type

Standalone Application87%

As reported in 62 Semrush reviews. Application is available as a standlone product.

Based on 62 reviews
Plugin83%

Based on 61 Semrush reviews. Application is available as a plugin used with another document creation product.

Based on 61 reviews

Listing Management

Network Directory86%

Based on 152 Semrush reviews and verified by the G2 Product R&D team. Ability to submit location data to a wide variety of digital services

Based on 152 reviews
Data Aggregators82%

Based on 148 Semrush reviews and verified by the G2 Product R&D team. Ability to submit location data to major aggregators

Based on 148 reviews
Duplicate Monitoring83%

Based on 152 Semrush reviews and verified by the G2 Product R&D team. Consistently monitors search engines and directories and removes duplicate listings

Based on 152 reviews
Optimization85%

Based on 164 Semrush reviews and verified by the G2 Product R&D team. Offers the ability to enhance listings with menus, photos, videos, or other rich data

Based on 164 reviews

Performance

Real-Time Updates82%

Based on 170 Semrush reviews and verified by the G2 Product R&D team. Changes to location data are synced across listings immediately and in real time

Based on 170 reviews
Analytics88%

Based on 174 Semrush reviews and verified by the G2 Product R&D team. Provides data or insights into listing performance and engagement

Based on 174 reviews

Local Search Optimization

Rank Tracking89%

Based on 395 Semrush reviews and verified by the G2 Product R&D team. Monitor and report on ranking in local search results

Based on 395 reviews
Online Listings85%

Based on 359 Semrush reviews and verified by the G2 Product R&D team. Report on local citations and distribute accurate listing data to directories and search engines

Based on 359 reviews
Google My Business85%

Based on 330 Semrush reviews and verified by the G2 Product R&D team. Optimize or automate content for Google My Business

Based on 330 reviews
Reputation Management84%

Based on 342 Semrush reviews and verified by the G2 Product R&D team. Monitor online reviews and brand reputation

Based on 342 reviews
Social Media80%

Based on 332 Semrush reviews and verified by the G2 Product R&D team. Integrate with social media and offer management or automation tools

Based on 332 reviews
Dashboards and Reporting89%

Based on 388 Semrush reviews and verified by the G2 Product R&D team. Provide insights and data visualizations from a comprehensive dashboard

Based on 388 reviews

Platform Basics

Centralized Platform85%

Provides a centralized platform for all competitive intelligence for teams to review and analyze. 362 reviewers of Semrush have provided feedback on this feature.

Based on 362 reviews
Web Tracking87%

Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. 377 reviewers of Semrush have provided feedback on this feature.

Based on 377 reviews
Drag & Drop Scheduling87%

As reported in 73 Semrush reviews. Ability to drag and drop projects and tasks within a marketing calendar.

Based on 73 reviews
Project and Task Lists Organization82%

Based on 70 Semrush reviews. Ability to organize recurring projects and tasks into standardized workflows.

Based on 70 reviews
Team Member Roles82%

As reported in 62 Semrush reviews. Ability to assign team members specific roles on specific projects.

Based on 62 reviews
Automated Alerts and Notficiations86%

Based on 73 Semrush reviews. Ability to send automated alerts and notifications when projects have been updated and/or compelted.

Based on 73 reviews
Benchmarking87%

Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance 94 reviewers of Semrush have provided feedback on this feature.

Based on 94 reviews
Ad Creatives77%

Provide data around competitor's ad copy and can rank by popularity. 80 reviewers of Semrush have provided feedback on this feature.

Based on 80 reviews
Paid Search Data83%

Based on 96 Semrush reviews. Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines.

Based on 96 reviews

Platform Data

Channel Acquisition81%

Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. 336 reviewers of Semrush have provided feedback on this feature.

Based on 336 reviews
Alerts82%

Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise. This feature was mentioned in 84 Semrush reviews.

Based on 84 reviews
Data Access85%

As reported in 89 Semrush reviews. Ability to provide reporting and data exporting around paid search intelligence competitor data.

Based on 89 reviews
Web Traffic88%

Based on 97 Semrush reviews. Ability to track the amount of traffic brought to competitors’ websites through PPC.

Based on 97 reviews
Subdomains84%

Based on 84 Semrush reviews. Provides data around which subdomains competitors are directing their paid traffic to most often.

Based on 84 reviews

Platform Content

Battlecards74%

Ability to create battlecards to showcase comparison of your products or services against multiple competitors. 281 reviewers of Semrush have provided feedback on this feature.

Based on 281 reviews

Platform Reporting

Customizable Dashboard81%

Allows users to create a customizable dashboard to curate and highlight specific competitive data. This feature was mentioned in 349 Semrush reviews.

Based on 349 reviews
Benchmark Reporting84%

As reported in 359 Semrush reviews. Provides competitive benchmarking and monitors growth and market share over time.

Based on 359 reviews

Content Planning

Task Assignment83%

Ability to assign content tasks to writers, designers, and editors. 66 reviewers of Semrush have provided feedback on this feature.

Based on 66 reviews
Content Scheduling88%

Based on 77 Semrush reviews. Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.)

Based on 77 reviews

Other Features

Integrations84%

As reported in 74 Semrush reviews. Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc.

Based on 74 reviews
Reporting88%

Based on 60 Semrush reviews. Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders.

Based on 60 reviews

SEO Auditing & Monitoring

SEO Alerting88%

As reported in 615 Semrush reviews. Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.

Based on 615 reviews
SEO Auditing92%

Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. 465 reviewers of Semrush have provided feedback on this feature.

Based on 465 reviews
SEO Change Tracking91%

As reported in 451 Semrush reviews. Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.

Based on 451 reviews
Technical SEO89%

Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. 452 reviewers of Semrush have provided feedback on this feature.

Based on 452 reviews

SEO Content & Rankings

Link Building82%

Provides tools for backlink analysis and identifies relevant link building opportunities. 1085 reviewers of Semrush have provided feedback on this feature.

Based on 1085 reviews
Keyword Research91%

Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. This feature was mentioned in 1183 Semrush reviews.

Based on 1183 reviews
SERP Rank Tracking88%

As reported in 1110 Semrush reviews. Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.

Based on 1110 reviews
Localization84%

As reported in 535 Semrush reviews. Provides keyword ranking data based on geographic location and device type.

Based on 535 reviews
Content Insights86%

Based on 443 Semrush reviews. Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.

Based on 443 reviews

SEO Reporting

Competitor AnalysisView full feature definition89%

As reported in 1160 Semrush reviews. Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.

Based on 1160 reviews
Data Visualization87%

Displays rankings and key metrics visually, such as through charts or graphs This feature was mentioned in 614 Semrush reviews.

Based on 614 reviews
Custom Reports84%

As reported in 572 Semrush reviews. Enables users to build customized SEO reports

Based on 572 reviews
White Label80%

As reported in 457 Semrush reviews. Enables users to add their own branding to SEO reports

Based on 457 reviews

Content & Collaboration

Content Calendar88%

As reported in 131 Semrush reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.

Based on 131 reviews
Approval Workflows82%

Based on 118 Semrush reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.

Based on 118 reviews
Content Creation84%

Provides features for creating or editing social media assets. 100 reviewers of Semrush have provided feedback on this feature.

Based on 100 reviews

Media Channels

Online Media86%

Monitors online media such as blogs, websites, and social media This feature was mentioned in 88 Semrush reviews.

Based on 88 reviews

Geographic Coverage

National Media82%

Based on 74 Semrush reviews. Monitors media channels at the national level

Based on 74 reviews
International Media81%

Monitors international news coverage 66 reviewers of Semrush have provided feedback on this feature.

Based on 66 reviews

Platform Interoperability

Close Ecosystem API86%

Based on 54 Semrush reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Based on 54 reviews

Grammar Tools

Vocabulary Recommendations79%

Recommends synonyms for typed words. 11 reviewers of Semrush have provided feedback on this feature.

Based on 11 reviews
Sentence Rephrasing88%

As reported in 13 Semrush reviews. Provides alternative sentence phrasings.

Based on 13 reviews
Dictionary73%

Based on 10 Semrush reviews. Provides a built-in dictonary.

Based on 10 reviews

Writing Support

Text Reader67%

As reported in 11 Semrush reviews. Reads back written text via audio.

Based on 11 reviews
Machine Translation75%

Offers built-in machine translation. This feature was mentioned in 10 Semrush reviews.

Based on 10 reviews
Custom Style Guides70%

Based on 11 Semrush reviews. Allow users to create custom style guides widely available across an organization.

Based on 11 reviews
Reporting79%

As reported in 11 Semrush reviews. Generates reports concerning personal writing habits, common errors, etc.

Based on 11 reviews

Software Availability

Word Processor82%

As reported in 11 Semrush reviews. Software provides a built-in word processor, allowing users to enter text directly into the application.

Based on 11 reviews
Integrations88%

Based on 10 Semrush reviews. Software integrates with other tools, allow users to utilize its features within other applications.

Based on 10 reviews
Browser Plug-In74%

Software is available as a browser plug-in. 11 reviewers of Semrush have provided feedback on this feature.

Based on 11 reviews

Planning

Collaborative Editorial Calendars / Scheduling Content79%

Based on 234 Semrush reviews. Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.

Based on 234 reviews
Scheduling Integration75%

Create content plans or calendars for multiple users and schedule content in advance. 111 reviewers of Semrush have provided feedback on this feature.

Based on 111 reviews

Data collection

Natural Language Processing (NLP)77%

As reported in 122 Semrush reviews. Provides NLP features for filtering data collection down to specific data points

Based on 122 reviews
Data Sources82%

Based on 149 Semrush reviews and verified by the G2 Product R&D team. Provides a wide selection of data sources for aggregated news and MARKET data

Based on 149 reviews
Custom Research Sources83%

Based on 140 Semrush reviews and verified by the G2 Product R&D team. Allows users to make custom data collection queries

Based on 140 reviews
Lead Enrichment76%

Based on 122 Semrush reviews and verified by the G2 Product R&D team. Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy

Based on 122 reviews
Advanced Data Collection82%

Based on 140 Semrush reviews. Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,

Based on 140 reviews

Segment Trending

Web87%

Based on 170 Semrush reviews and verified by the G2 Product R&D team. Provides features for tracking competitors websites including information such as pricing changes or new product features

Based on 170 reviews
Social81%

Based on 160 Semrush reviews and verified by the G2 Product R&D team. Provides features for tracking competitor activity on social media

Based on 160 reviews
Benchmarks83%

Based on 165 Semrush reviews and verified by the G2 Product R&D team. Allows users to benchmark their product against other competitors in order to understand competitive position in the market

Based on 165 reviews
Finance75%

As reported in 129 Semrush reviews. Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations

Based on 129 reviews

Analysis

Custom Dashboards84%

As reported in 160 Semrush reviews. Allows users to create custom market intellignece dashboards

Based on 160 reviews
Reports87%

Based on 181 Semrush reviews and verified by the G2 Product R&D team. Allows users to build and export reports for market data

Based on 181 reviews
Integrations83%

Based on 143 Semrush reviews and verified by the G2 Product R&D team. Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software

Based on 143 reviews

Marketing Campaign Performance

Performance and ROI Tracking84%

As reported in 51 Semrush reviews. Ability to track marketing campaign performance and return on investment (ROI).

Based on 51 reviews
Activity Tracking86%

Ability to compare marketing plans to historical activity. 53 reviewers of Semrush have provided feedback on this feature.

Based on 53 reviews

Publishing

Execute Content Publication74%

Ability to publish content either from the source it was created or through a third party. 115 reviewers of Semrush have provided feedback on this feature.

Based on 115 reviews

Social Media

Social Media Integration74%

Based on 114 Semrush reviews. Create and publication of content for social media platforms.

Based on 114 reviews

Rating Distribution

5
1727 (74.3%)
4
519 (22.3%)
3
46 (2.0%)
2
9 (0.4%)
1
22 (0.9%)

Screenshots

4.5
Based on 2,323 reviews
Terrie W.SEO ConsulatantSmall-Business(50 or fewer emp.)
December 23, 2024

Fantastic Services for SEO

What do you like best about Semrush?

What I like most about Semrush is its comprehensive suite of tools that make digital marketing and SEO efficient and effective. Its keyword research capabilities are exceptional, providing detailed insights into search volumes, competition, and trends. I also appreciate the site audit feature, which helps identify and fix technical SEO issues quickly. The competitor analysis tool is another standout, offering valuable data to refine strategies and stay ahead in the market. Additionally, the user-friendly interface and regular updates ensure a seamless experience, making Semrush an indispensable tool for marketers and businesses aiming to improve online visibility.

What do you dislike about Semrush?

its pricing is high for other services addons.

What problems is Semrush solving and how is that benefiting you?

Semrush solves several critical problems in digital marketing and SEO by providing comprehensive tools for keyword research, competitor analysis, and site auditing. It helps identify the right keywords to target, optimize content for better rankings, and analyze competitors' strategies to gain an edge in the market. The site audit feature resolves technical SEO issues, ensuring a healthy website performance. Additionally, Semrush’s backlink analysis and tracking tools enhance link-building efforts. For me, it saves time, streamlines campaign planning, and provides actionable insights, making it easier to improve website traffic, visibility, and overall online performance effectively.

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Mark J. C.Business Development ManagerSmall-Business(50 or fewer emp.)
December 20, 2024

Nearly everything I need for SEO in one place, with decent graphics and quick UI / UX

What do you like best about Semrush?

Position Tracking is fantastic per domain. Top Keywords positioning would be a Go-To every single day for me personally. I love the UI with th green up arrows for position difference. and also the labelling feature (which I use for Google Review Stars, AI Overvi...

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Phil M.Owner / DirectorSmall-Business(50 or fewer emp.)
December 4, 2024

An essential piece of our agency arsenal

What do you like best about Semrush?

We know we don't use half of what the tool can do, however the site audit, keyword research tools, keyword tracking are all essential to us. It's easy to set up and implement and we're using the tool on a daily basis. Any issues are quickly resolved, and the SEMr...

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Vance W.Client Success ManagerSmall-Business(50 or fewer emp.)
December 16, 2024

Best SEO and overall search engine martech tool

What do you like best about Semrush?

SEO-centric functionality, especially keyword research, trends, ranking tracker, project management in terms of looking at growth of specific web properties, and all these across any specific country. Semrush is the leader in the space, and with practitioners at ...

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Tiffany G.Marketing Communications SpecialistEnterprise(> 1000 emp.)
December 9, 2024

Lots of features and easy to use!

What do you like best about Semrush?

I love how Semrush makes it easy to schedule posts across multiple platforms and provides detailed stats on post performance and audience interactions. The scheduling feature is incredibly user-friendly, allowing you to plan and post with ease.

Semrush isn’t jus...

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Company Information

LocationBoston, MA
Founded2008
Employees2.1k+
Twitter@semrush
LinkedInView Profile

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FAQ

Here are some frequently asked questions about Semrush.

Semrush is used for digital marketing, including SEO, PPC, content marketing, and social media management.

Yes, there is a free version, but it has limited access to features.

Yes, Semrush provides tools to manage and analyze social media campaigns.

Semrush allows users to find and analyze keywords that can improve SEO and PPC efforts.

Semrush provides detailed reports on traffic, backlinks, site health, and more.

Yes, Semrush is user-friendly but may require some learning to fully utilize its features.

Semrush regularly updates its tools to keep up with digital marketing trends.

Yes, Semrush offers features for competitor analysis to help you understand their strategies.